The UT System logo is a uniquely styled typographic treatment of the University of Tennessee name. It is the primary means by which University of Tennessee entities are recognized. The logo is characterized by its typeface and space proportions. Do not change, redraw or alter the wordmark or its proportions.

The primary wordmark is the graphic foundation for all wordmarks. It’s the most immediate and most recognizable way for our audiences to know that the publication in their hands or on the website they are visiting has a relationship to UT. Consistent use of the UT icon and “The University of Tennessee” as appears within the logo strengthens the University of Tennessee System’s identity as a cohesive, yet multi-faceted institution.

In order to maintain legibility, the UT System primary logo should reduce to no smaller than .375” in height or 36 pixels. Spacing for the primary 3 level logo is equal to 50% of the width and height of the UT icon featured in the logo.


Spacing for the center stack UT System primary 4 level logo is equal to 50% of the width and height of the UT icon featured in the logo.

The samples available for download below are the only approved visual representation of the University of Tennessee System. All files are high-res PNG files with transparent backgrounds. Please contact Communications and Marketing if your project requires another file type.


Primary Logo


UT System Primary


Download:  Color PNG »   Black & White »



Center Stack Logo


UT System Center Stack


Download:  Color PNG »   Black & White »