A consistent, unified brand is essential in communicating the statewide mission of the University of Tennessee.

A brand is more than a logo. An organization’s brand is its personality—it’s what people associate with or expect from an organization. Successful brands are built on core truths that define and distinguish organizations. A well-designed brand personality can be seen in everything the University does.

The UT System Brand Standards provide direction in implementing a consistent visual identity and common language throughout all University entities. It covers all commonly used visual and written representations of UT found in University communications and applies to everyone involved in the production of these messages.