Color Distribution

The UT System’s primary and accent color palette can be used in several ways.

When designing on behalf of the UT System, we recommend using our eye-catching signature UT orange in at least 10% of the visual design (including photography and logo). One or more primary or accent colors can be used for backgrounds and other elements. We recommend using one or two contrasting and complimentary colors in addition to our signature orange.


Our color palette is flexible: Do not feel pressured to use every color in the palette in your design.