UT System Communications and Marketing collaborates with UT campuses and institutes to maintain consistency in the visual identity of the UT System and each campus and institute. The following primary logos represent the approved visual identity of the system as a whole:
The University of Tennessee, Knoxville
See the UT Knoxville brand guide here: https://brand.utk.edu/
The University of Tennessee at Chattanooga
See the UT Chattanooga brand guide here: https://new.utc.edu/communications-and-marketing/graphic-design
The University of Tennessee Southern
The University of Tennessee at Martin
See the UT Martin brand guide here: https://www.utm.edu/departments/univrel/logos.php
The University of Tennessee Health Science Center
See the UT Health Science Center brand guide here: https://www.uthsc.edu/brand/index.php
The University of Tennessee Institute of Agriculture
The University of Tennessee Institute for Public Service
Revisions to primary logos must be made in consultation with—and approved by—UT System Communications and Marketing.