Color

Color is one of the most recognizable aspects of the our brand identity. By longstanding tradition, orange is the color most generally associated with UT—regardless of campus-specific differences. Orange is central to UT’s recognition and is prominent in UT System color palettes. Also incorporated in palettes are colors central and complementary to the unique identities of each UT campus and institute.  

Primary Color Palette

The primary color of the UT System is orange. Additional colors in the primary palette work well as backgrounds, tint boxes and subtle design elements. See the Color Distribution section for guidance on how to use the colors in the palette.  

UT System Orange

PMS 151
CMYK: 0 / 50 / 100 / 0
RGB: 255 / 130 / 0
HEX: #FF8200

UT System Gray

PMS COOL GRAY 11
CMYK: 0 /  0  /  0 /  80
RGB:  88 /  89  /  91
HEX: #58595B

UT System Black

PMS BLACK C
CMYK: 0 /  0  /  0 /  100
RGB:  0 /  0  /  0
HEX: #000000

White

PMS NA
CMYK: 0 /  0  /  0 /  0
RGB: 255 /  255  /  255
HEX: #FFFFFF

While orange is our primary color, it should not be used for text, especially long paragraphs or headings on a white or light background. See the Color Accessibility section of the brand guidelines for more information.

Accent Colors

These accent colors are used when greater color variation is desired. Colors in this palette should not be used in place of the primary colors nor dominate designs.  The Color Distribution section includes suggestions for using the various colors in the palette.

UT Chattanooga Blue

PMS 295
CMYK:  100 /  54  /  0 /  36
RGB:  0 /  56  /  107
HEX: #00386B

UT Knoxville Torch

PMS WARM RED
CMYK:  0 /  85  /  100 /  0
RGB:  230 /  89  /  51
HEX: #E65933

UTHSC Green

PMS 343
CMYK:  89 /  19  /  72 /  60
RGB:  17 /  87  /  64
HEX: #115740

UT Martin Navy

PMS 289
CMYK:  99 /  84  /  45 /  51
RGB:  10 /  34  /  64
HEX: #0A2240

Rose

PMS RUBINE RED C
CMYK:  12 /  100  /  47 /  2
RGB:  213  /  0  /  87
HEX: #D50057

Daffodil

PMS 124
CMYK:  3  /  42  /  100  /  0
RGB:  235  /  169  /  0
HEX: #EBA900

Teal

PMS 7713
CMYK:  100  /  33  /  42  /  7
RGB:  0  /  123  /  138
HEX: #007D8A

Spring

PMS 376
CMYK:  56  /  3  /  100  /  0
RGB:  128  /  188  /  0
HEX: #80BC00

Table: Color Values and Tints

ColorNameHEX valueRGB valueCMYK valuePantone Color
UT Orange#FF8200RGB (255,130,0)CMYK (0,49,100,0)PMS 151
Orange-80#FF9B33RGB (255,155,51)CMYK (0,39,80,0)
Orange-60#FFB466RGB (255,180,102)CMYK (0,29,60,0)
Orange-40#FFCD99RGB (255,205,153)CMYK (0,20,40,0)
Orange-20#FFE6CCRGB (255,230,204)CMYK (0,10,20,0)
Black#000000RGB (0,0,0)CMYK (0,0,0,100)PMS Black C
Text#333333RGB (51,51,51)CMYK (0,0,0,80)
UT Gray#58595BRGB (88,89,91)CMYK (1,1,0,64)PMS Cool Gray 11
Gray-80#747577RGB (116,117,119)CMYK (1,1,0,53)
Gray-60#CACACARGB (202,202,202)CMYK (0,0,0,21)
Gray-40#E0E0E0RGB (224,224,224)CMYK (0,0,0,12)
Gray-20#F6F6F6RGB (246,246,246)CMYK (0,0,0,4)
White#FFFFFFRGB (255,255,255)CMYK (0,0,0,0)N/A
UTM Dark Blue (Navy)#0A2240RGB (10,34,64)CMYK (21,12,0,75)PMS 289
Navy-80#3B4E66RGB (59,78,102)CMYK (17,9,0,60)
Navy-60#6C7A8CRGB (108,122,140)CMYK (13,7,0,45)
Navy-40#9DA7B3RGB (157,167,179)CMYK (9,5,0,30)
Navy-20#CED3D9RGB (206,211,217)CMYK (4,2,0,15)
UTC Blue#00386BRGB (0,56,107)CMYK (42,20,0,58)PMS 295
Blue-80#336089RGB (51,96,137)CMYK (34,16,0,46)
Blue-60#6688A6RGB (102,136,166)CMYK (25,12,0,35)
Blue-40#99AFC4RGB (153,175,196)CMYK (17,8,0,23)
Blue-20#CCD7E1RGB (204,215,225)CMYK (8,4,0,12)
UTHSC Green#115740RGB (17,87,64)CMYK (27,0,9,66)PMS 343
Green-80#417966RGB (65,121,102)CMYK (22,0,7,53)
Green-60#709A8CRGB (112,154,140)CMYK (16,0,5,40)
Green-40#A0BCB3RGB (160,188,179)CMYK (11,0,4,26)
Green-20#CFDDD9RGB (207,221,217)CMYK (5,0,2,13)
UTK Torch#E65933RGB (230,89,51)CMYK (0,55,70,10)PMS Warm Red C
Torch-80#EB7A5CRGB (235,122,92)CMYK (0,44,56,8)
Torch-60#F09B85RGB (240,155,133)CMYK (0,33,42,6)
Torch-40#F5BDADRGB (245,189,173)CMYK (0,22,28,4)
Torch-20#FADED6RGB (250,222,214)CMYK (0,11,14,2)
Rose#D50057RGB (213,0,87)CMYK (0,84,49,16)PMS Rubine Red C
Rose-80#DD3379RGB (221,51,121)CMYK (0,67,39,13)
Rose-60#E6669ARGB (230,102,154)CMYK (0,50,30,10)
Rose-40#EE99BCRGB (238,153,188)CMYK (0,33,20,7)
Rose-20#F7CCDDRGB (247,204,221)CMYK (0,17,10,3)
Daffodil (UTC Gold)#EBA900RGB (235,169,0)CMYK (0,26,92,8)PMS 124
Daffodil-80#EFBA33RGB (239,186,51)CMYK (0,21,74,6)
Daffodil-60#F3CB66RGB (243,203,102)CMYK (0,16,55,5)
Daffodil-40#F7DD99RGB (247,221,153)CMYK (0,10,37,3)
Daffodil-20#FBEECCRGB (251,238,204)CMYK (0,5,18,2)
Teal#007D8ARGB (0,125,138)CMYK (54,5,0,46)PMS 7713 C
Teal-80#3397A1RGB (51,151,161)CMYK (43,4,0,37)
Teal-60#66B1B9RGB (102,177,185)CMYK (33,3,0,27)
Teal-40#99CBD0RGB (153,203,208)CMYK (22,2,0,18)
Teal-20#CCE5E8RGB (204,229,232)CMYK (11,1,0,9)
Spring#80BC00RGB (128,188,0)CMYK (24,0,74,26)PMS 376
Spring-80#99C933RGB (153,201,51)CMYK (19,0,59,21)
Spring-60#B3D766RGB (179,215,102)CMYK (14,0,44,16)
Spring-40#CCE499RGB (204,228,153)CMYK (9,0,29,11)
Spring-20#E6F2CCRGB (230,242,204)CMYK (5,0,15,5)