Color

Color is one of the most recognizable aspects of our brand identity.

The official UT System color palettes can be downloaded in .ase format for Adobe software (InDesign, Illustrator, Photoshop, etc).

Swatched
Preview of the Swatch Library in Adobe Illustrator

Primary Palette

Instantly recognizable and strongly associated with service to Tennessee, orange is our color. A unifying signifier of University of Tennessee’s bold and energetic spirit.

We contrast orange with gray, a timeless color that adapts and contrasts orange providing balance to the primary palette.

Both colors were adapted from the system’s flagship Knoxville campus, and we continue to share ownership of our colors. These specific shades of orange and gray should dominate any piece that tells the story of the University of Tennessee.

ColorNameHEX valueRGB valueCMYK valuePantone Color
Tennessee Orange#FF8200RGB (255,130,0)CMYK (0, 50, 100, 0)PMS 151
Smoky Mountain Gray#58595BRGB (88, 89, 91)CMYK (0, 0, 0, 80)PMS Cool Gray 11

Using Tennessee Orange

Tennessee Orange is a very specific hue, and the guidelines below are our recommendations to best reproduce it. Keep in mind that different printers, paper, materials, and digital screens may render these color recommendations differently than others.

Printing Promotional Items

The official Tennessee Orange is PMS 151. That is the color you should specify with a licensed vendor if you are producing merchandise like T-shirts, pens, lanyards, mugs, etc.

Printing on Paper

Almost all printed university communications use the four-color CMYK process for orange (CMYK 0-50-100-0), which cannot accurately reproduce PMS 151.

However, if a printer requests a Pantone (PMS) color to guarantee a match for a four-color print job, specify PMS 144C. Although typically 144C is used on coated paper, we have found that it also matches our orange more accurately on uncoated paper than does 144U.


Neutral Palette

The neutral palette was chosen to complement, but not overpower the primary palette in a design. These colors can be applied at full saturation or as tints (adding white to a color) in UT System communication and marketing pieces.

No more than two neutral colors are to be used in UT System branded designs except in the case of complex multi-page long-form communications.

ColorNameHEX valueRGB valueCMYK valuePantone Color
Pebble#D5D1CBRGB (213, 209, 203)CMYK (15, 14, 17, 0)PMS Warm Gray 1
River Pearl#8A827BRGB (138, 130, 123)CMYK (46, 44, 48, 8)PMS Warm Gray 8
Tower#898B8CRGB (137, 139, 140)CMYK (49, 39, 39, 4)PMS 423
Mockingbird#222943RGB (34, 41, 67)CMYK (91, 82, 45, 46)PMS 533
Interstate#788591RGB (120, 133, 145)CMYK (58, 41, 34, 4)PMS 7544
Cedar#57352ARGB (87, 53, 42)CMYK (42, 74, 76, 51)PMS 4695

White and Black

White (CMYK: 0 0 0 0/Hex: #FFFFFF) is not officially part of the UT System brand palette, but when a tint of a color is set to 0% the color is white. Therefore, white can be used in branded designs in any amount without restriction.

Black (CMYK: 0 0 0 100/Hex: #000000) is not a part of the neutral palette or the UT System brand. Smoky Mountain Gray should be used in place of black in all designs except in instances where one-color (black and white) printing is required.


Accent Palette

Orange should drive most marketing materials. This palette is intended to accompany the UT System’s primary palette.

These colors are best suited for use in internal communications. They may also be used in complex multi-page long-form communications where more colors are needed for variety, infographics and icons.

Accent palette colors serve as visual highlights to a design with uses such as strokes, branded design elements, and other supporting components.

No more than three accent colors are to be used in UT System branded designs.

Under no circumstances should any of these colors become the predominant color for a campus, institute, division, department or office.

ColorNameHEX valueRGB valueCMYK valuePantone Color
Patina#008693RGB (0, 134, 147)CMYK (95, 27, 40, 3)PMS 321
Ripple#4C728BRGB (76, 114, 139)CMYK (79, 47, 32, 6)PMS 7698
Forest#1A4338RGB (26, 67, 56)CMYK (91, 47, 73, 50)PMS 3308
Glade#809B54RGB (128, 155, 84)CMYK (58, 22, 92, 4)PMS 576
Soybean#D4C74ARGB (212, 199, 74)CMYK (19, 14, 100, 0)PMS 611
Salamander#8C4A1DRGB (140, 74, 29)CMYK (28, 78, 100, 24)PMS 1535
Spirit#C7661ERGB (199, 102, 30)CMYK (12, 74, 100, 2)PMS 717
Beacon#F8A838RGB (248, 168, 56)CMYK (0, 42, 100, 0)PMS 137
Ridge#3E3A5DRGB (62, 58, 93)CMYK (83, 82, 36, 26)PMS 5265
Iris#79698ERGB (121, 105, 142)CMYK (58, 63, 22, 3)PMS 667

Campus Palette

The University of Tennessee System is made up of five distinct campuses, two institutes and other units across the state. Each campus is represented in the UT System brand guide by colors selected from the campus’ brand.

Use of the campus palette in System communications is limited to coordinating content which references a campus with its respective color in addition to the System’s primary, neutral, and accent palettes.

ColorNameHEX valueRGB valueCMYK valuePantone Color
UT Knoxville Torch#E65933RGB (230, 89, 51)CMYK (0, 85, 100, 0)PMS Warm Red
UT Chattanooga Gold#EAAA00RGB (234, 170, 0)CMYK (4, 37, 100, 0)PMS 124
UT Southern Red#C8102ERGB (200, 16, 46)CMYK (0, 92, 77, 22)PMS 186
UT Martin Navy#0A2240RGB (10, 34, 64)CMYK (99, 84, 45, 51)PMS 289
UTHSC Green#115740RGB (17, 87, 64)CMYK (89, 19, 72, 60)PMS 343