Logos

UT System Icon 

The UT icon is a distinctive mark that has represented the University since 1985 and can be found throughout the UT System and state of Tennessee. The UT System Division of Communications and Marketing reserves the right to use the UT icon as a stand-alone graphic if:

• the target audience is internal to the University, such as employees or alumni;
• connection to the University is obvious, for example the primary logo is incorporated elsewhere in the collateral; or
• when size, space or distance dictate

Color options include solid orange, white and black. The UT icon is not to be rendered in gray, and a good rule of thumb is to only render the UT icon in black when necessary, such as for black-and-white printing.

Please use the UT icon exactly as it is—do not crop, change, redraw, rotate or alter the mark in any way. Please also note clear space requirements pertaining to all logos, including the UT icon when it is used alone.

UT campuses, institutes and entities interested in using the UT icon as a stand-alone graphic should work with Halley Kurtz, UT System assistant director of creative communications, by emailing halley.kurtz@tennessee.edu.

 

Primary Logos

The primary logo is the preferred visual representation of the UT System. It consists of three elements—the UT icon, wordmark and system identifier. The primary logo is available for use and download in three formats. Space, size and background color dictate usage.

Please use the primary logo exactly as it is—do not crop, change, redraw, rotate or alter the mark in any way. Please also note clear space requirements pertaining to all logos.

Every communication or marketing collateral must include a logo. For external audiences, always use a version of the primary logo so that the full name of the institution is included. 

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Horizontal Logo 

Limited use option for identifying the UT System brand on stationery, templates and signage where a horizontal placement is required. Minimum recommended height is .25” or 24 pixels.