Visual Style

  • Video shots should be tastefully composed in such a way that draws the viewer into the imagery.
  • Audio should be clean and well adjusted. Using external microphones is a must for all subjects. If interviewing, use a boom or lavaliere mic. Ensure the signal is clean and wind and rustling clothes do not obstruct the microphone. Check audio every time.
  • Lighting should be well-balanced if using artificial lights. If using natural light, make sure the subject doesn’t have harsh shadows on his/her face. Position subject in shade or use reflectors to balance out the light when possible.
  • Video resolution should correlate with the mode of final delivery for the product. In general, shooting at 1080p is ideal for all situations, but in the future, 4K may be necessary for certain uses.

Editing of Video

  • Videos should be tightly edited and convey our passion for UT.
  • All videos should include our branding using the master files created for the System Office of Communications and Marketing:
    • Opening title screen
    • Watermark / bug
    • Lower thirds
    • Closing title screen
  • Music should be royalty-free OR licensed for our use unless noted otherwise
  • Videos should be exported as a master file using ProRes 422 HQ or DNxHD 175 formats at 16:9 / 1080p and then later converted to smaller sized files for web or DVD / BluRay distribution.
  • All videos posted to YouTube or Vimeo must be closed-captioned for the hearing-impaired.

Sample Videos