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Primary Wordmark

The primary wordmark is the graphic foundation for all wordmarks. It’s the most immediate and most recognizable way for our audiences to know that the publication in their hands or the website they are visiting has a relationship to UT. Consistent use of the icon and “The University of Tennessee” within the wordmark strengthens the University of Tennessee System’s identity as a cohesive yet multi-faceted institution.

Horizontal

Stacked

Square

 

Suggested Usage:

Website header, letterhead, business cards – all applications as identified by our graphic standards

Download primary wordmarks:

JPG files are CMYK, high resolution and intended for print use.
PNG files are RGB, low resolution and intended for web use.
EPS files are vector and intended for custom backgrounds and scaling.

Download primary wordmarks (Black and PMS 151):

Primary Horizontal: JPG PNG EPS
Primary Stacked: JPG PNG EPS
Primary Square: JPG PNG EPS

Download primary wordmarks (PMS 289 and PMS 151):

Primary Horizontal: JPG PNG EPS
Primary Stacked: JPG PNG EPS
Primary Square: JPG PNG EPS

Secondary Wordmark

The secondary wordmark should be subordinate to the primary wordmark. It is less formal and used in applications in which the relationship to the University and its full name are obvious or understood.

Horizontal

Stacked

Suggested Usage:

Embroidered apparel and marketing collateral such as ink pens, mouse pads and coffee mugs

Download secondary wordmarks (Black and PMS 151):

Secondary Horizontal: JPG PNG EPS
Secondary Stacked: JPG PNG EPS

Download secondary wordmarks (PMS 289 and PMS 151):

Secondary Horizontal: JPG PNG EPS
Secondary Stacked: JPG PNG EPS

 

One Color Usage

Graphic identity standards prohibit use of the UT icon in colors other than orange, white or black. Alternate PMS 289 versions of the primary and secondary wordmarks are available for prints using only PMS 289. These PMS 289 wordmarks should not be used in any other instance.

Grayscale versions of the primary and secondary wordmarks are also available.

One Color Wordmarks (PMS 289)

Primary Horizontal

Primary Stacked

Primary Square

Secondary Horizontal

Secondary Stacked

 

Restricted Usage:

The PMS 289 wordmarks should only be used in one color print pieces using PMS 289.

Download PMS 289 wordmarks:

Primary Horizontal: JPG PNG EPS
Primary Stacked: JPG PNG EPS
Primary Square: JPG PNG EPS
Secondary Horizontal: JPG PNG EPS
Secondary Stacked: JPG PNG EPS

Download grayscale wordmarks:

Primary Horizontal: JPG PNG EPS
Primary Stacked: JPG PNG EPS
Primary Square: JPG PNG EPS
Secondary Horizontal: JPG PNG EPS
Secondary Stacked: JPG PNG EPS

 

Dark Background Usage

When used with dark backgrounds, the primary and secondary wordmarks may be used in orange and white or in all white.

Download reversed, orange and white wordmarks:

Primary Horizontal: EPS
Primary Stacked: EPS
Primary Square: EPS
Secondary Horizontal: EPS
Secondary Stacked: EPS

Download reversed, white wordmarks:

Primary Horizontal: EPS
Primary Stacked: EPS
Primary Square: EPS
Secondary Horizontal: EPS
Secondary Stacked: EPS