UT Martin Wordmark Guidelines
View UT Martin’s Publications, Printing, and Style Manual →
Primary Wordmark
The primary wordmark is the graphic foundation for all wordmarks. It’s the most immediate and most recognizable way for our audiences to know that the publication in their hands or the website they are visiting has a relationship to UT. Consistent use of the 
icon and “The University of Tennessee” within the wordmark strengthens the University of Tennessee System’s identity as a cohesive yet multi-faceted institution.
Horizontal
Stacked
Square
Suggested Usage:
Website header, letterhead, business cards – all applications as identified by our graphic standards
Download primary wordmarks:
JPG files are CMYK, high resolution and intended for print use.
PNG files are RGB, low resolution and intended for web use.
Download primary wordmarks (Black and PMS 151):
| Primary Horizontal: | JPG | PNG |
| Primary Stacked: | JPG | PNG |
| Primary Square: | JPG | PNG |
Download primary wordmarks (PMS 289 and PMS 151):
| Primary Horizontal: | JPG | PNG |
| Primary Stacked: | JPG | PNG |
| Primary Square: | JPG | PNG |
Secondary Wordmark
The secondary wordmark should be subordinate to the primary wordmark. It is less formal and used in applications in which the relationship to the University and its full name are obvious or understood.
Horizontal
Stacked
Suggested Usage:
Embroidered apparel and marketing collateral such as ink pens, mouse pads and coffee mugs
Download secondary wordmarks (Black and PMS 151):
| Secondary Horizontal: | JPG | PNG |
| Secondary Stacked: | JPG | PNG |
Download secondary wordmarks (PMS 289 and PMS 151):
| Secondary Horizontal: | JPG | PNG |
| Secondary Stacked: | JPG | PNG |
One Color Usage
Graphic identity standards prohibit use of the UT icon in colors other than orange, white or black. Alternate PMS 289 versions of the primary and secondary wordmarks are available for prints using only PMS 289. These PMS 289 wordmarks should not be used in any other instance.
Grayscale versions of the primary and secondary wordmarks are also available.
One Color Wordmarks (PMS 289)
Primary Horizontal
Primary Stacked
Primary Square
Secondary Horizontal
Secondary Stacked
Restricted Usage:
The PMS 289 wordmarks should only be used in one color print pieces using PMS 289.
Download grayscale wordmarks:
| Primary Horizontal: | JPG | PNG |
| Primary Stacked: | JPG | PNG |
| Primary Square: | JPG | PNG |
| Secondary Horizontal: | JPG | PNG |
| Secondary Stacked: | JPG | PNG |
Dark Background Usage
When used with dark backgrounds, the primary and secondary wordmarks may be used in orange and white or in all white.