By longstanding tradition, orange is the color most generally associated with the University of Tennessee name—regardless of campus-specific differences. Accordingly, the color orange is central to UT’s statewide and national recognition.

This can sometimes be confusing, in that the same orange is the official color and hallmark of UT Knoxville. Each of the other campuses—UT Chattanooga, UT Martin and the UT Health Science Center—also have traditional, representative color combinations.

The University Graphic Identity Standards attempt to address color as a part of visual identity in a way that maximizes the benefit of the strong association with orange while maintaining individuality of each campus.

The following stipulations reflect that effort:

  • When using the UT icon, each campus is to use orange only for the icon logo for official signage, letterhead and business cards. This has the two-fold benefit of continuity of brand image and identifying the campus—and taking advantage of the inherent benefits—as a member of the UT family.
  • For materials other than official signage, letterhead and business cards, each campus has the option to use the icon logo in black or white, if preferred.
  • Each campus has separate PMS color designations for official use, and these may be used in conjunction with the orange icon logo or with the icon in black or white. The campus colors may be used as a background or accent color for the icon. The icon logo is not to be rendered in the individual campus colors or in any color other than orange, white or black.

More information on using the UT icon


Brand colors and specifications

All approved CMYK, RGB and hexadecimal color matches are represented below.

UT System Orange


PMS 151
CMYK: 0 / 50 / 100 / 0
RGB: 255 / 130 / 0
HEX: #ff8200

UT System Gray

System Gray
PMS Cool Gray 11
CMYK: 0 /  0  /  0 /  80
RGB:  88 /  89  /  91
HEX: #58595B

UT System Black

System Black
PMS Black C
CMYK: 0 /  0  /  0 /  100
RGB:  0 /  0  /  0
HEX: #00000

White


PMS NA
CMYK: 0 /  0  /  0 /  0
RGB: 255 /  255  /  255
HEX: #ffffff

 

PMS 151 is the official orange of the University of Tennessee and UT Knoxville.

View UT Knoxville Color Guidelines
View UT Institute for Agriculture Brand Guidelines

 


 

UT System Primary Accent colors

UT Chattanooga Blue

UTC Blue color sample

PMS 295
CMYK:  100 /  54  /  0 /  36
RGB:  0 /  56  /  107
HEX: #00386b

UT Knoxville Torch

UTK Torch color sample

PMS Warm Red
CMYK:  0 /  85  /  100 /  0
RGB:  230 /  89  /  51
HEX: #e65933

UTHSC Green

UTHSC Green color sample

PMS 343
CMYK:  89 /  19  /  72 /  60
RGB:  17 /  87  /  64
HEX: #115740

UT Martin Dark Blue:

UTMartin Dark Blue color sample

PMS 289
CMYK:  99 /  84  /  45 /  51
RGB:  10 /  34  /  64
HEX: #0a2240

 


 

UT System Secondary Accent colors

Rose

UT System Rose Accent Color Sample

PMS Rubine Red C
CMYK:  12 /  100  /  47 /  2
RGB:  213  /  0  /  87
HEX: #d50057

Daffodil

UT System Accent Daffodil color sample

PMS 124
CMYK:  3  /  42  /  100  /  0
RGB:  235  /  169  /  0
HEX: #eba900

Teal:

UT system accent color Teal sample

PMS 7713
CMYK:  100  /  33  /  42  /  7
RGB:  0  /  123  /  138
HEX: #007d8a

Spring:

UT System Accent color Spring

PMS 376
CMYK:  56  /  3  /  100  /  0
RGB:  128  /  188  /  0
HEX: #80bc00

 

PMS 289 and PMS 151 are the official blue and orange for UT Martin.
View UTM Brand Guidelines

PMS 295 and PMS 124 are official blue and gold additional colors for UT Chattanooga.

View UTC Brand Color Guidelines