By longstanding tradition, orange is the color most generally associated with the University of Tennessee name—regardless of campus-specific differences. Accordingly, the color orange is central to UT’s statewide and national recognition.

This can sometimes be confusing, in that the same orange is the official color and hallmark of UT Knoxville. Each of the other campuses—UT Chattanooga, UT Martin and the UT Health Science Center—also have traditional, representative color combinations.

The University Graphic Identity Standards attempt to address color as a part of visual identity in a way that maximizes the benefit of the strong association with orange while maintaining individuality of each campus.

The following stipulations reflect that effort:

  • When using the UT icon, each campus is to use orange only for the icon logo for official signage, letterhead and business cards. This has the two-fold benefit of continuity of brand image and identifying the campus—and taking advantage of the inherent benefits—as a member of the UT family.
  • For materials other than official signage, letterhead and business cards, each campus has the option to use the icon logo in black or white, if preferred.
  • Each campus has separate PMS color designations for official use, and these may be used in conjunction with the orange icon logo or with the icon in black or white. The campus colors may be used as a background or accent color for the icon. The icon logo is not to be rendered in the individual campus colors or in any color other than orange, white or black.

More information on using the UT icon


Brand colors and specifications

All approved CMYK, RGB and hexadecimal color matches are represented below.

UT Orange

UT Orange
PMS 151
CMYK: 0 / 50 / 100 / 0
RGB: 255 / 130 / 0
HEX: #ff8200

PMS 151 is the official orange of the University of Tennessee and UT Knoxville.

View UT Knoxville Color Guidelines
View UT Institute for Agriculture Brand Guidelines


UTC Colors

UTC Blue
PMS 295
CMYK: 100 / 57 / 0 / 40
RGB: 0 / 56 / 107
HEX: #00386b
UTC Gold
PMS 124
CMYK: 0 / 30 / 100 / 0
RGB: 224 / 170 / 15
HEX: #e0aa0f
PMS 295 and PMS 124 are official blue and gold additional colors for UT Chattanooga.

View UTC Brand Color Guidelines


UTM Navy

UTM Navy
PMS 289
CMYK: 100 / 64 / 0 / 60
RGB: 0 / 38 / 73
HEX: #002649

PMS 289 is the official blue additional color for UT Martin.

View UTM Brand Guidelines


UTHSC Green

UTHSC Green
PMS 342
CMYK: 100 / 9 / 66 / 41
RGB: 0 / 106 / 77
HEX: #006a4d

PMS 342 is the official green additional color for the UT Health Science Center.

View UTHSC Color Guidelines


UT System Color Palette (Working Draft)

Core Brand Colors

UT Orange

UT Orange
PMS 151
CMYK: 0 / 50 / 100 / 0
RGB: 255 / 130 / 0
HEX: #ff8200

Black
CMYK: 70 / 67 / 64 / 74
RGB: 35 / 31 / 32
HEX: #231f20

Dark Gray
CMYK: 60 / 51 / 51 / 20
RGB: 102 / 102 / 102
HEX: #666666
White
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: #ffffff

Accent Colors (Draft Specs)

Accent colors are recommended for general use, but users are not limited to only these colors. These colors may only be applied to supporting design elements, never to the logo or wordmark.

Dark Blue
CMYK: 87 / 68 / 31 / 14
RGB: 53 / 83 / 120
HEX: #355378
Light Blue
CMYK: 53 / 22 / 4 / 0
RGB: 119 / 170 / 212
HEX: #77aad4
Chartreuse
CMYK: 31 / 0 / 100 / 0
RGB: 188 / 255 / 0
HEX: #bcff00
Magenta
CMYK: 0 / 96 / 6 / 0
RGB: 255 / 0 / 137
HEX: #ff0089

Grayscale

White
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: #ffffff
Lighter Gray
CMYK: 6 / 2 / 3 / 0
RGB: 236 / 242 / 242
HEX: #ecf2f2
Light Gray
CMYK: 20 / 15 / 17 / 0
RGB: 204 / 204 / 204
HEX: #ccccca
Medium Gray
CMYK: 43 / 35 / 35 / 1
RGB: 153 / 153 / 153
HEX: #999999
Dark Gray
CMYK: 60 / 51 / 51 / 20
RGB: 102 / 102 / 102
HEX: #666666
Darker Gray
CMYK: 69 / 63 / 62 / 58
RGB: 51 / 51 / 51
HEX: #333333
Black
CMYK: 70 / 67 / 64 / 74
RGB: 35 / 31 / 32
HEX: #231f20

Extended Palette (Draft Specs)

An extended color palette is designed for the use of applications like data visualizations, illustrations or iconography. These colors below can be used in a range of shades (mixing black to a value) and tints (mixing white to a value). These colors may only be applied sparingly to supporting design elements, never to the logo or wordmark.
This color palette is subject to change.

Extended Orange
CMYK: 0 / 50 / 100 / 0
RGB: 255 / 130 / 0
HEX: #ff8200
Extended Red
CMYK: 0 / 88 / 71 / 0
RGB: 255 / 65 / 69
HEX: #ff4145
Extended Purple
CMYK: 29 / 79 / 0 / 0
RGB: 187 / 85 / 175
HEX: #bb55af
Extended Blue
CMYK: 53 / 22 / 4 / 0
RGB: 119 / 170 / 212
HEX: #77aad4
Extended Green
CMYK: 43 / 0 / 76 / 0
RGB: 154 / 213 / 106
HEX: #9ad56a
Extended Yellow
CMYK: 16 / 19 / 100 / 0
RGB: 222 / 193 / 0
HEX: #dec100

Save