By longstanding tradition, orange is the color most generally associated with the University of Tennessee name—regardless of campus-specific differences. Accordingly, the color orange is central to UT’s statewide and national recognition.
This can sometimes be confusing, in that the same orange is the official color and hallmark of UT Knoxville. Each of the other campuses—UT Chattanooga, UT Martin and the UT Health Science Center—also have traditional, representative color combinations.
The University Graphic Identity Standards attempt to address color as a part of visual identity in a way that maximizes the benefit of the strong association with orange while maintaining individuality of each campus.
The following stipulations reflect that effort:
- When using the UT icon, each campus is to use orange only for the icon logo for official signage, letterhead and business cards. This has the two-fold benefit of continuity of brand image and identifying the campus—and taking advantage of the inherent benefits—as a member of the UT family.
- For materials other than official signage, letterhead and business cards, each campus has the option to use the icon logo in black or white, if preferred.
- Each campus has separate PMS color designations for official use, and these may be used in conjunction with the orange icon logo or with the icon in black or white. The campus colors may be used as a background or accent color for the icon. The icon logo is not to be rendered in the individual campus colors or in any color other than orange, white or black.
Brand colors and specifications
All approved CMYK, RGB and hexadecimal color matches are represented below.
PMS 151 is the official orange of the University of Tennessee and UT Knoxville.
PMS 289 is the official blue additional color for UT Martin.
PMS 342 is the official green additional color for the UT Health Science Center.
UT System Color Palette (Working Draft)
Core Brand Colors
Accent Colors (Draft Specs)
Accent colors are recommended for general use, but users are not limited to only these colors. These colors may only be applied to supporting design elements, never to the logo or wordmark.
Extended Palette (Draft Specs)
An extended color palette is designed for the use of applications like data visualizations, illustrations or iconography. These colors below can be used in a range of shades (mixing black to a value) and tints (mixing white to a value). These colors may only be applied sparingly to supporting design elements, never to the logo or wordmark.
This color palette is subject to change.