Each campus and institute has the opportunity to create its own unique mark in coordination with the UT System Office of Communications and Marketing.  Each mark must include the approved University of Tennessee wordmark, as well as campus or institute name (i.e. the University of Tennessee, Knoxville, the University of Tennessee at Chattanooga, the University of Tennessee at Martin, the University of Tennessee Health Science Center, the University of Tennessee Institute of Agriculture, the University of Tennessee Institute for Public Service).

Each campus and institute will use the approved UT wordmark with the campus’ or institute’s primary logo. Because across-the-board changes of this nature would be prohibitively expensive, changes will be made to all websites and electronic communications by DATE and incorporated otherwise as new materials are created.

If the campus/institute uses the UT icon with acronyms (i.e. UTIA) and does not include the wording “University of Tennessee”, the acronym should be rendered in the Gotham font.

If the UT icon is not part of the primary mark, affiliation to the University of Tennessee should be acknowledged in all institutional written communications, including a boilerplate in brochures, publications, news releases and newsletters (print and electronic) and verbiage acknowledging System connection on all letterhead and websites.  The UT System Office of Communications and Marketing will supply appropriate verbiage to each campus/institute as well as an image file and parameters for each campus to include on all web pages, letterhead, business cards and all professionally printed materials (any printed piece that requires a publication number).

Examples:  (Campuses/institutes currently reviewing language)

  • The University of Tennessee, Knoxville is the flagship campus of the University of Tennessee System. U T
  • The University of Tennessee at Chattanooga is a comprehensive, community-engaged campus of the University of Tennessee System. U T
  • The University of Tennessee at Martin is a primary campus of the University of Tennessee System. U T
  • The University of Tennessee Health Science Center is Tennessee’s only public, statewide, academic health system and part of the University of Tennessee System. U T
  • The University of Tennessee Institute of Agriculture fulfills the land-grant mission of the University of Tennessee System through instruction, research, and public service. U T
  • The University of Tennessee Institute for Public Service is the University of Tennessee System’s statewide source of outreach to government, business and communities. U T

Since UT vehicles are used by a variety of UT entities throughout the state, the UT icon is the only approved logo for use on facilities vehicles, fleet cars or police cars.

In areas where multiple UT entities share space and resources, the UT icon must be used unless otherwise agreed upon by all entities involved.  For example, UTIA, the UT System and the Knoxville campus share space on the Knoxville campus, thus bus stops and buildings on the UTIA campus should continue to use the UT icon unless other arrangements are agreed-upon by the heads of both campus/institute communications offices.

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