A consistent, unified brand image is vital in raising the profile of the University of Tennessee’s statewide mission. This Graphic Identity Standards Guide has been created to provide direction in implementing a consistent visual representation throughout all university entities. The goal is to achieve a set of graphic elements that clearly identify each campus and institute as a part of the UT family, which strengthens our visibility, our presence and our message with all constituents.

Links at left provide information about the appropriate use of the UT System’s visual design assets.